Have you ever wondered how the incredible artwork from our First Nations artists turns into your polo shirt? Well today we thought we’d shine some light on this design process.
Step 1. It of course all begins with raw artwork which we commission from many talented First Nations artists. For today's example we are going to use Luke Mallie's artwork “Green Sea Turtle Dreaming”. The artwork tells a simple story:
“The turtle is a free spirit and can glide gracefully through the ocean for over a hundred years. Many people can see the joy in the spirit of a turtle because it lives as though it doesn't have a worry in the world.” - Luke Mallie, Kuku Yalanji & Kubin man
Step 2. The next step is to convert the image into digital form. This is done by simply taking a photo of the artwork, the colours will then be edited in photoshop so that they correctly match the original painting. For example, “Green Sea Turtle Dreaming” uses lots of beautiful vibrant colours that would have been lost to some degree when the photo was first taken. We always get the artists approval on the final digital artwork before proceeding with the design process.
Step 3. Our designers will then create mock-ups. They will design the artwork so that it suits the particular garment that they are working with. The images below show how “Green Sea Turtle Dreaming” will become a polo shirt.
Step 4. The production artwork will then be set up on each size of the garment. This is to make sure that artwork correctly fits.
Step 5. Last but not least, the finalised designs are sent away and the beautiful “Green Sea Turtle Dreaming” Polo’s are created, so that we can all enjoy wearing this artwork and sharing its beautiful message. Shop the "Green Sea Turtle Dreaming" Collection here.